You've got your hands on one of the greatest marketing manuals ever written--the classic that def...
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, P...
Vorteile auf einen Blick- Wie man eine Dienstleistung oder ein Produkt nachhaltig positioniert- D...
This hands-on guide begins at the point many grant seekers can identify with - rejection. Part On...
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new e...
What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book...
This marketing classic has been expanded to include new commentary, new illustrations, and a bonu...
Das Buch vermittelt umfassendes, anwendungsorientiertes Wissen im Bereich Humangenetik. Aufgrund ...