Klassische Konzepte, Leitlinien und Beispiele wurden beibehalten und mit den modernen Realitäten,...

Start thinking like a marketer with the gold-standard text for today's Marketing Management.

The ultimate marketing resource from the world's leading scholarsFrom the world's #1 MBA marketin...

Product Assortment and Consumer Choice examines existing literature and builds on the current the...

Mastering the Case Interview (9th edition) offers detailed advice on how to ace the case intervie...

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offe...

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offe...

This book presents the latest research on national brand and private label marketing ¿ in a colle...

Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundament...

Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, ...

In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the ren...

The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and...