Aims to help increase knowledge, skills and insights into making effective decisions in the 'bigg...

Includes 16 contributions that fill the mind with knowledge, skills, and insights useful for impr...

Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiven...

Marketing Places and Spaces brings context to the forefront for advancing theory and management s...

Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applic...

Examines how research tools affect theory advances in culture and tourism research. This title in...

Intended for marketing executives, new product service managers, and marketing research professio...

Most universities do not teach meta-thinking so it is logical that company thinkers may not reall...

What does it take to craft and maintain successful radical NPD programs? This book explains why b...

This volume presents a collection of papers written by senior marketing scholars based on their p...

Intends to advance knowledge and sense-making skills in interpreting cultural, organizational, an...

Focuses on the study of how humans use high quality, highly pleasurable, and frequently rare prod...