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Univ.-Prof. Dr. Prof. h.c. Bernhard Swoboda ist Inhaber der Professur für Betriebswirtschaftslehr...
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Das Verständnis des Käuferverhaltens ('Customer Insights') steht traditionell im Zentrum aller Ma...
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The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...
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TaschenbuchPrint on Demand
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...
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Dieses Lehrbuch verfolgt - vor dem Hintergrund, dass das Verstehen des Käuferverhaltens (¿Custome...
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In 57 realen Fallstudien werden die vielfachen Facetten der internationalen Unternehmenstätigkeit...
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The discussion about Multi-Channel-Systems in retail business might not be new - but it has gaine...
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TaschenbuchPrint on Demand
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...
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TaschenbuchPrint on Demand
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...
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TaschenbuchPrint on Demand
Fifteen years after its commercial launching, the Internet has become the second most imp- tant d...
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TaschenbuchPrint on Demand
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...
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