The international nature of the sport industry requires a global approach to sport marketing prac...

The international nature of the sport industry requires a global approach to sport marketing prac...

In the global sport business industry, growth, and development within and across various sport bu...

What Happens When The Universe Is Not Big Enough For Everyone?Differences define us. They set us ...

Cross-cultural management is an important facet of the globalized sport industry. Sport managers ...

In the global sport business industry, growth, and development within and across various sport bu...

Sport is big business in the USA. From collegiate sport through to the professional leagues, the ...

Sport is big business in the USA. From collegiate sport through to the professional leagues, the ...

This book showcases new research in sport business management around the world, offering a platfo...