This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service -...

Claude Hopkins, the father of modern advertising techniques, believed that 'Advertising is salesm...

The time has come when advertising has in some hands reached the status of a science. It is based...

This book is not written as a personal history, but as a business story. I have tried to avoid tr...

American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing...

The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertis...

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C...

The time has come when advertising has in some hands reached the status of a science. It is based...

In this groundbreaking 1923 work, written after he retired as president and chairman of one of th...

David Ogilvy said of Scientific Advertising, 'Nobody should be allowed to have anything to do wit...

2016 Reprint of the 1923 edition. Full facsimile of the original edition, not reproduced with Opt...

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and...