Die strategische Planung ist eine zentrale unternehmerische Aufgabe. Sie dient dazu, das Unterneh...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

In 57 realen Fallstudien werden die vielfachen Facetten der internationalen Unternehmenstätigkeit...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...

This book is devoted to the dynamic development of retailing. The focus is on various strategy co...

The discussion about Multi-Channel-Systems in retail business might not be new - but it has gaine...

This book focuses on the development of strategies for the successful internationalization of lar...

Strategic planning is an essential task that helps companies adapt to changes in the environment ...

Dirk Morschett entwickelt ein umfassendes Wirkungsmodell, das Einflussfaktoren auf den Markenwert...

In 50 Beiträgen widmen sich kompetente Autoren aus Wissenschaft und Praxis unterschiedlichen Face...

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and inn...