This book provides an introduction to covering crises, considering practice issues and providing ...

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotion...

This is a timely discussion of using new information technologies and media for communicating div...

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotion...

The studies that comprise Political Socialization in a Media Saturated World synthesize, question...

Digital Advertising offers a detailed and current overview of the field that draws on current res...

The studies that comprise Political Socialization in a Media Saturated World synthesize, question...

Advertising Theory provides detailed and current explorations of key theories in the advertising ...

Advertising Theory provides detailed and current explorations of key theories in the advertising ...