This is a reprint of a formerly published book. It deals with the psychology and behavior that mo...

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. T...

This book presents a structured approach to consumer research , showing how a simple framework th...

First Published in 1985. This is a collection of sixteen essays on the marketing of services indu...

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the...

Evaluating the ways in which we construe consumer choice, this book examines the psychology, meth...

This book is concerned with the application of the behvioural sciences, notably social psychology...

Context and Cognition in Consumer Psychology is concerned with the psychological explanation of c...

A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of...

This volume is concerned with understanding the factors that determine innovation and its contrib...

This book considers marketing management within the overall corporate system of business policy-m...

Evaluating the ways in which we construe consumer choice, this book examines the psychology, meth...