In recent years, all types of businesses have increasingly focused on the importance of the relat...
As customer orientation continues to gain importance in the marketing field, there has been a gro...
The modern era of business has prompted an increased focus on the consumer and the responsibility...
In modern business practices, marketing dimensions are changing with new opportunities appearing ...
Technology has changed the buying and selling industry. Research of various consumer patterns can...
User opinions about service experiences have been extensively acknowledged to play a key role in ...
Societal marketing has gained widespread recognition in the marketing discipline both in academia...
'This book examines the importance and the effective utilization of eWOM content for the position...