Since the first International Corporate Identity Group's symposium in 1994, the fields of corpora...

In a brief, narrative survey, Balmer and Fitzmier trace the history of the Presbyterian tradition...

Since the first International Corporate Identity Group's symposium in 1994, the fields of corpora...

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand ...

Corporate marketing and corporate communications are topics that have grown in scholarly and prac...

This prestigious edited collection of articles from the Journal of Brand Management discusses the...

This prestigious edited collection of articles from the Journal of Brand Management discusses the...

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand ...

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage b...