There is little written by Ghanaians to help foreigners understand their culturally prescribed ru...

International Market Analysis: Theories and Methods is an indispensable book for students and exe...

If you want to learn about how leadership and culture jointly influence creativity in organizatio...

If you want to learn about how leadership and culture jointly influence creativity in organizatio...

Service Marketing in Ghana focuses on important service and customer management themes like the n...

Globalization has produced opportunities and challenges that countries and firms respond to with ...

The marketing literature generally assumes that managers and customers always make rational (reas...

Global Mindsets seeks to tackle a topic that is relatively new in research and practice, and is c...

Thesis without Tears - A Guide for African University Students is written for university and coll...

This book narrates stories of Ghanaians that have successfully grown their businesses and have ma...

Global Mindsets seeks to tackle a topic that is relatively new in research and practice, and is c...