This book provides simple explanations of advertising media sources and calculations along with r...

If you've ever been introduced to a new employee at the office as 'the guy who got drunk at the C...

This book is an evaluation of the new legislative politics in the Soviet Union. The contributors ...

If you've ever been introduced to a new employee at the office as 'the guy who got drunk at the C...

This book is an evaluation of the new legislative politics in the Soviet Union. The contributors ...

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for dig...

Advertising Media Planning blends the latest methods for digital communication and an understandi...

Advertising Media Planning blends the latest methods for digital communication and an understandi...

This practical and comprehensive text effectively provides advertising account planning principle...

This practical and comprehensive text effectively provides advertising account planning principle...