Examine today's best practices and key issues impacting international marketing with the best-sel...

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Fundamentals of International Business is an introductory international business text for use at ...

A New World Order has begun for trade and globalization. Inundated with constant information, new...

This textbook provides students with comprehensive insights on the classical and contemporary mar...

We hear a lot about the growth of world trade, globalization, and imbalanced distribution of inco...

This exciting new title by Michael Czinkota is the perfect read for businesspeople to better unde...