Sales Eats First examines how B2B sales organizations in today's most admired corporations develo...

The vastly increased level of competitive intensity faced by corporations and the increased costs...

A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing...

Strategic Account Strategy is designed to help corporations and businesses develop key strategic ...

Managing Global Accounts will help you address the issues of dealing with global customers. As gl...

At 446 pages and 26 chapters, Capon's Marketing Framework 4th Edition is shortened version of Man...

At 668 pages and 26 chapters, Managing Marketing in the 21st Century is about understanding how t...

The perfect supplementary text for any global account management course!In recent years, many cor...

In The Front-Line Sales Manager - Field General, our perspective is very straightforward. We beli...

Customers Win, Suppliers Win: Lessons from One of IBM's Most Successful Strategic Account Manager...