No other nonhuman source has served as the basis for more metaphors than animals. Speaking of Ani...

Erstverkaufstag: 06.03.2025

'Structured around Robert W. Palmatier's First Principles - all customers differ; all customers c...

Erstverkaufstag: 06.03.2025

'Structured around Robert W. Palmatier's First Principles - all customers differ; all customers c...

Each of the more than seven hundred entries in the dictionary contains a description of the histo...

Frontmatter -- TABLE OF CONTENTS -- LIST OF TABLES -- LIST OF SYMBOLS AND ABBREVIATIONS -- 1. INT...

provide[s] informative and entertaining browsing, depicting how filled our language is with sport...

This book provides a synthesis of research perspectives on customer engagement through a collecti...

this book provides a comprehensive overview of the state-of-the-art of relationship marketing, of...

This book provides a synthesis of research perspectives on customer engagement through a collecti...

The concept of relationship marketing has been discussed among marketing academics and managers s...