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  1. Marketing Library and Information Services: International Perspectives
    Marketing Library and Information Services: International Perspectives
    Christie Koontz
    De Gruyter Saur, De Gruyter
    Buch
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    The marketing of library services is an essential agenda item for almost all kinds of libraries a...

    152,70 €
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  2. Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l’heure du changement et de la mondialisation
    Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l’heure du changement et de la mondialisation
    Réjean Savard
    De Gruyter Saur, De Gruyter
    Buch
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    The International Federation of Library Associations and Institutions(IFLA) is the leading inte...

    100,70 €
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  3. Managing Technologies and Automated Library Systems in Developing Countries: Open Source vs Commercial Options
    Managing Technologies and Automated Library Systems in Developing Countries: Open Source vs Commercial Options
    Réjean Savard
    De Gruyter Saur, De Gruyter Mouton
    Buch
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    The theme of this meeting was the management of technologies in the context of developing countri...

    133,95 €
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  4. The Virtual Customer: A New Paradigm for Improving Customer Relations in Libraries and Information Services
    The Virtual Customer: A New Paradigm for Improving Customer Relations in Libraries and Information Services
    Réjean Savard
    De Gruyter Saur, De Gruyter
    Buch
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    For several years the concept of 'virtual client' or 'virtual customer' has been part of the worl...

    182,08 €
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  5. Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque
    Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque
    Réjean Savard
    De Gruyter, De Gruyter
    Buch
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    The International Federation of Library Associations and Institutions(IFLA) is the leading inte...

    102,00 €
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  6. Marketing Libraries in a Web 2.0 World
    Marketing Libraries in a Web 2.0 World
    Réjean Savard
    De Gruyter, De Gruyter Saur, De Gruyter Saur
    Buch
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    Marketing the 21st century library and information organization to its new age customers using We...

    129,95 €
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