This title is also available digitally as a standalone Pearson eText, or via Pearson MyLab Manage...

Erstverkaufstag: 13.03.2025

A modern approach to international business

This book helps managers and scholars understand the born-global phenomenon. We offer a comprehen...

As the first international convention focused on stimulating trade through policy actions, the In...

Presents examples of a range of marketing research that is being carried out by marketing academi...

Presents a collection of papers which are the results of research undertaken by a group of schola...

Analyses different aspects of relations between exporters and their middlemen: selection and gove...

This series presents essays on topics in international marketing. Both theoretical conceptual and...

Advances in International Marketing has made unique contributions to the field of international m...

This practical guide leads you through all the issues you will face in developing new marketing o...

Suitable for those interested in international advertising research and international advertising...

The essays that comprise this collection address an important managerial issue for internationall...