This book examines word pairs with similar meanings from two closely related languages-Russian an...

Mastering the Case Interview (9th edition) offers detailed advice on how to ace the case intervie...

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offe...

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offe...

Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundament...

Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, ...

In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the ren...

The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and...

In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the ren...

The Marketing Plan Handbook presents a streamlined approach to writing succinct and meaningful ma...

Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, ...

Customer Science examines the strategic principles that define the customer experience. Building ...